Special Communication  |   April 2004
New Online JAOA Benefits Readers, Contributors
Author Affiliations
  • Michael Fitzgerald
    AOA Publications Staff
Article Information
Medical Education
Special Communication   |   April 2004
New Online JAOA Benefits Readers, Contributors
The Journal of the American Osteopathic Association, April 2004, Vol. 104, 148. doi:10.7556/jaoa.2004.104.4.148
The Journal of the American Osteopathic Association, April 2004, Vol. 104, 148. doi:10.7556/jaoa.2004.104.4.148
To create a more powerful education and research tool for osteopathic physicians, osteopathic medical students, basic researchers, and the public, the American Osteopathic Association has launched a new online version of JAOA–The Journal of the American Osteopathic Association. 
Osteopathic medicine's premier peer-reviewed, indexed, scholarly journal, the JAOA has teamed up with HighWire Press to convert the print version of the Journal and its supplements into an easily searchable, computer-friendly format. In addition, the new format allows JAOA readers to link to the full text of many cited references for free. In turn, the readers of many other online medical journals will be able to link for free to JAOA articles cited in those journals. 
“The JAOA's new online version dramatically increases AOA members' access to scholarly articles related to osteopathic medicine and the rest of health care,” says AOA Editor in Chief Gilbert E. D'Alonzo, Jr, DO. 
“The new online version exponentially increases the reach of the Journal from slightly more than 58,000 readers of our print version to Internet users around the globe,” adds Dr D'Alonzo. “That additional exposure will benefit the profession by increasing awareness of osteopathic medicine worldwide, and it should make the JAOA even more attractive to researchers and other scholars who contribute articles to medical journals.” 
Part of a Grander Scheme
The new online version of the Journal debuted at the end of March. “Launching our new online JAOA was a critical next step in the overall effort to revamp the AOA's and the American Osteopathic Information Association's entire Internet presence,” Dr D'Alonzo explains. “The AOA launched a new Web site for the public in January 2004, and the American Osteopathic Information Association unveiled a major overhaul of the DO-Online Web site in February. Our online Journal is accessible through both sites.” 
To accommodate the needs of the JAOA's various audiences, the AOA established three convenient ways to reach the online Journal. They are as follows: 
  • Osteopathic physicians, osteopathic medical students, and other members of the profession will want to access the JAOA through DO-Online, which is located at
  • Members of the public and the media will reach the JAOA through the AOA's new consumer Web site, which is located at
  • Researchers from outside the profession and patrons of libraries and other institutions will access the JAOA through a site specifically dedicated to the Journal at
In Good Company
Among the chief reasons why the AOA chose HighWire Press is its expertise in posting medical journals. A division of the Stanford University Libraries in Palo Alto, Calif, HighWire boasts an online archive of nearly 700,000 full-text articles from more than 350 medical and other scientific journals, including JAMA: The Journal of the American Medical Association, The New England Journal of Medicine, and BMJ. 
“Internet users request to see more than 120 million pages a week from the journals hosted by HighWire,” notes Dr D'Alonzo. “Those same Internet users now have access to the JAOA. They can even sign up to receive an e-mail version of the JAOA's table of contents each month so that they do not miss any Journal articles that might interest them. And when they are visiting our site, they can use its `quick response' feature to provide us with instant feedback on the JAOA's online articles.” 
At Launch
The JAOA's first offerings in its new searchable format were its March issue, which includes an original contribution on using sham protocols to conduct research in osteopathic manipulative treatment, and a supplement on erectile dysfunction. 
In addition, the online version of the JAOA features an extensive archive, consisting of 50 issues of the Journal dating back to January 2000 and 21 supplements dating back to March 2000.